Re:Shutting Down Google+ for Consumers
by strictnein on Monday October 08, 2018 @11:55PM
(#18173214)
> "Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries."
AB Inbev, et al isn't targeting a niche by buying microbrews, they're building a portfolio that gives them access to growing and profitable craft brew market that's 1/4th of the total US beer market.
Retail dollar sales of craft increased 8%, up to $26.0 billion,
and now account for more than 23% of the $111.4 billion U.S. beer market.
Re:Shutting Down Google+ for Consumers
by stanmancan on Tuesday October 09, 2018 @02:30AM
(#18173749)
It very much depends on the market. This is the reason why Seagate and Western Digital aren’t big names in the SSD market. They dominated the mechanical drive market for years (and still do!) but by the time SSDs were worth pursuing, other companies were light years ahead of them.
Google isn’t really in the business of filling small niches. That’s why they kill so many products that have small but passionate user bases. It’s just not worth their time and money so they shut the products down. This is why I can’t see them trying to start with a small social media niche and slowly expand to a bigger market. It’s a great idea; but seems to go against everything they do.
That's because HDDs and SSDs are actually very different on the inside. They do roughly the same, but just because a company is good at manufacturing HDDs does not mean that it can also produce good SSDs.
Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries. Huge drug companies chase niches every day. Giant food companies release ethic niche foods every month.
Whomever told you that there isn’t big money in niches or that they’re not worth going after is someone you should stop taking advice from.