Re:Shutting Down Google+ for Consumers
by strictnein on Monday October 08, 2018 @11:55PM
(#18173214)
> "Big companies go after niches all the time. Many microbrews are owned by massive multi-national breweries."
AB Inbev, et al isn't targeting a niche by buying microbrews, they're building a portfolio that gives them access to growing and profitable craft brew market that's 1/4th of the total US beer market.
Retail dollar sales of craft increased 8%, up to $26.0 billion,
and now account for more than 23% of the $111.4 billion U.S. beer market.
AB Inbev, et al isn't targeting a niche by buying microbrews, they're building a portfolio that gives them access to growing and profitable craft brew market that's 1/4th of the total US beer market.
https://www.brewersassociation.org/statistics/national-beer-...