I totally made it up, but it's not far. For example, here in MO they put a ballot initiative titled "Right to Farm" on the ballot and advertised it as "we're protecting your right to farm! Standing up for the small family farmers!" when in reality it keeps people from having standing to sue a factory farm when runoff from a pig farm pollutes their land.

After California Prop 8 (vote for gay marriage! Where "yes" meant "prohibit it" and "no" meant "don't prohibit it") California adopted a measure where the AG has to verify that ballot measure titles are neutral.

The name of the prop actually wasn't confusing.

Initially it was called "California Marriage Protection Act", which is pretty common for anti-gay-marriage acts.

Later it was called "Eliminate Rights of Same Sex Couples to Marry". Which is 100% obvious.

Only people who lazily called it the "gay marriage prop" were confused.

Thanks! I looked it up and the rewriting of titles preceded prop 8, though the prop 8 folks litigated furiously (amusingly they claimed the new title was "inflammatory" when it was actually text taken from the question).

I remember people being confused about the polarity of the vote, but then again I remembered incorrectly that the title approval had been because of prop 8 so who knows.

It wasn't far from what the FCC called the repeal to net-neutrality: "Restoring Internet Freedom" Order - https://www.fcc.gov/document/fcc-releases-restoring-internet...