Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by manigandham on Sunday September 30, 2018 @07:50PM
(#18109106)
People weren't searching for this (why would they?). They were linked directly to the extension on participating sites, which does install in 1 click. https://developer.chrome.com/webstore/inline_installation
We also did plenty of other marketing and onboarding to get users interested, it wasn't just slapping together an extension and calling it done. 99% of the friction came from people not wanting to pay for content, not the technical workings.
1. Locate and open Addons screen (~2-3 clicks in the browser menu).
2. Locate and click "Get more addons" (1 click).
3. Wait for store page to open, search for desired extension. (Around a dozen keypresses for average-length extension name.)
4. Locate and click "Install" (1 click).
5. Confirm modal dialogs for installation and permissions (1-2 clicks).
That's nowhere near one-click and even if it were a one-click operation, 90% of users don't even know they would want to do that click.