People weren't searching for this (why would they?). They were linked directly to the extension on participating sites, which does install in 1 click. https://developer.chrome.com/webstore/inline_installation

We also did plenty of other marketing and onboarding to get users interested, it wasn't just slapping together an extension and calling it done. 99% of the friction came from people not wanting to pay for content, not the technical workings.