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A comment on How a Website Exploited Amazon S3 to Outrank Everyone on Google. Parent comment

Re:How a Website Exploited Amazon S3 to Outrank Everyone on ... by grouseway on Friday September 28, 2018 @07:51PM (#18097905)
It also generates a feeling of urgency - buy now before the coupon expires.

You could say sales do the same thing, but online sales are so overused that I personally disregard them because I figure the store will have another fake sale soon anyway.

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Re:How a Website Exploited Amazon S3 to Outrank Everyone on ... by mrhappyunhappy on Saturday September 29, 2018 @07:10AM (#18099769)
Online sales are not designed to get you to buy something BECAUSE there is a sale, they exist so you can feel better about paying for products you were ALREADY looking to buy. Yes, there is a little bit of a final push due to a sale but it’s not the primary reason. Source: I’m a CRO person and manipulate shopping behavior for a living.
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