Funding Choices – Google’s new tool for GDPR compliance and content monetization

Re:Funding Choices – Google’s new tool for GDPR compliance a... by falcolas on Monday September 17, 2018 @09:53AM (#18005910)

But ads don't provide money until clicked on. So there's no money lost by implementing ad blocking. The only real thing lost is the potential that someone will click on the ad.

[ Parent | on HN ]

Re:Funding Choices – Google’s new tool for GDPR compliance a... by gsnedders on Monday September 17, 2018 @09:59AM (#18005962)

That depends on whether the ad is sold based on conversions, clicks, or views. All three models are in use on the web.

[ Parent | on HN ]

Re:Funding Choices – Google’s new tool for GDPR compliance a... by falcolas on Monday September 17, 2018 @10:54AM (#18006452)

Remember, we're discussing a blog here. CPM, with rates in the $2 range, are not going to provide anything resembling reasonable revenue - let alone profit - for a blog post.

There are notable exceptions to this for bloggers who can get hundreds of thousands of views on a regular basis - but most people are lucky to get a thousand unique views.

[ Parent | on HN ]

Re:Funding Choices – Google’s new tool for GDPR compliance a... by brettz on Monday September 17, 2018 @09:58AM (#18005949)

Yes they do, CPM vs CPC.

[ Parent | on HN ]

Re:Funding Choices – Google’s new tool for GDPR compliance a... by falcolas on Monday September 17, 2018 @11:01AM (#18006541)

CPM, for a personal blog, is going to provide negative revenue (the cost in time and upkeep of the advertising platform and integration). Do blog posters really think that alienating someone over their decision on what to render in their browsers is worth that 2/10th of a penny?

[ Parent | on HN ]

Re:Funding Choices – Google’s new tool for GDPR compliance a... by brettz on Monday September 17, 2018 @03:47PM (#18009328)

Yes because those pennies add up and pay for badwidth and content. It's not just someone, it's 30%+ of traffic.

[ Parent | on HN ]