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Re:Funding Choices – Google’s new tool for GDPR compliance a... by gsnedders on Monday September 17, 2018 @09:59AM (#18005962)
That depends on whether the ad is sold based on conversions, clicks, or views. All three models are in use on the web.
Re:Funding Choices – Google’s new tool for GDPR compliance a... by falcolas on Monday September 17, 2018 @10:54AM (#18006452)
Remember, we're discussing a blog here. CPM, with rates in the $2 range, are not going to provide anything resembling reasonable revenue - let alone profit - for a blog post.

There are notable exceptions to this for bloggers who can get hundreds of thousands of views on a regular basis - but most people are lucky to get a thousand unique views.