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Re:Leaving Apple and Google: /e/ first beta by benatkin on Friday September 14, 2018 @04:17PM (#17990583)
It's similar to //e which is how Apple IIe was stylized. If it's not going to be a trademark issue, it seems like a clever branding hack to me. Anyone who grew up in the 80s & early 90s or earlier might be subtly influenced by it.

I think /e/ cute and that plenty of brands have succeeded despite being unrecognizable and unsearchable.

The meaningful symbol seems related to AirBnb and their bélo [1], which I think was largely successful.

1: https://www.youtube.com/watch?v=nMITXMrrVQU

Re:Leaving Apple and Google: /e/ first beta by kirubakaran on Friday September 14, 2018 @04:22PM (#17990622)
IIRC It was stylized IIe and //c
Re:Leaving Apple and Google: /e/ first beta by moron4hire on Friday September 14, 2018 @04:40PM (#17990748)
I thought the ASCII art version was ][e
Re:Leaving Apple and Google: /e/ first beta by WillPostForFood on Friday September 14, 2018 @06:08PM (#17991435)