Re:Mercedes Readies First Tesla Rival in $12B Attack
by prostoalex on Tuesday September 04, 2018 @05:22PM
(#17912928)
I'd imagine the "selling" operation of the dealership is insignificant, at least the new cars department.
Trade-ins, used cars, service and maintenance are the margin drivers.
If you go through TrueCar, or any of their white-labeled sites (Costco Auto, Amex Cars, Overstock Cars), you're more or less buying direct.
You don't need a real estate agent to buy a home. Do they make it easier for some folks? Yes, but you definitely pay for that convenience. You always have the option of doing it yourself (again, which saves a lot of money). Buying a car should be the same way. If you need help selecting a car (or whatever it is that dealers do), pay extra for the service. For everyone else, buying direct from the manufacturer makes more sense.