Re:Mercedes Readies First Tesla Rival in $12B Attack
by craftyguy on Tuesday September 04, 2018 @05:09PM
(#17912833)
I can understand why we got here, but I don't understand why there are any reasons why we must stay, other than to keep dealers in business.
You don't need a real estate agent to buy a home. Do they make it easier for some folks? Yes, but you definitely pay for that convenience. You always have the option of doing it yourself (again, which saves a lot of money). Buying a car should be the same way. If you need help selecting a car (or whatever it is that dealers do), pay extra for the service. For everyone else, buying direct from the manufacturer makes more sense.
Re:Mercedes Readies First Tesla Rival in $12B Attack
by prostoalex on Tuesday September 04, 2018 @05:22PM
(#17912928)
I'd imagine the "selling" operation of the dealership is insignificant, at least the new cars department.
Trade-ins, used cars, service and maintenance are the margin drivers.
If you go through TrueCar, or any of their white-labeled sites (Costco Auto, Amex Cars, Overstock Cars), you're more or less buying direct.
Manufacturers with large offline presence would have inflated staff numbers, higher labor costs, massive real estate presence and are harder to operate in case of a downturn.
Having some well-resourced locals willing to take up those risks seemed like a win-win at the time.