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A comment on Google and Mastercard Cut Ad Deal to Track Retail Sales. Parent comment

Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by foepys on Friday August 31, 2018 @04:13AM (#17883820)
Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card number in the credit card network.

Google is now closing the circle to get to know exactly what was bought - blowing all privacy advantages away.

1: https://support.google.com/pay/merchants/answer/6345242?hl=e...

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by basicplus2 on Friday August 31, 2018 @05:25AM (#17884113)
And removing the oportunity for the retailer to collect info on who shops in their stores...
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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by HohPum1l on Friday August 31, 2018 @05:46AM (#17884209)
An "opportunity" they never had with cash in the first place.
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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by basicplus2 on Friday August 31, 2018 @06:21AM (#17884354)
Yes but they do have the opportunity when customers pay with their credit card directly..

An untapped opportunity perhaps

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