Re:Google and Mastercard Cut Ad Deal to Track Retail Sales
by foepys on Friday August 31, 2018 @04:13AM
(#17883820)
Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card number in the credit card network.
Google is now closing the circle to get to know exactly what was bought - blowing all privacy advantages away.
1: https://support.google.com/pay/merchants/answer/6345242?hl=e...
Re:Google and Mastercard Cut Ad Deal to Track Retail Sales
by basicplus2 on Friday August 31, 2018 @05:25AM
(#17884113)
And removing the oportunity for the retailer to collect info on who shops in their stores...
Re:Google and Mastercard Cut Ad Deal to Track Retail Sales
by HohPum1l on Friday August 31, 2018 @05:46AM
(#17884209)
An "opportunity" they never had with cash in the first place.
Re:Google and Mastercard Cut Ad Deal to Track Retail Sales
by basicplus2 on Friday August 31, 2018 @06:21AM
(#17884354)
Yes but they do have the opportunity when customers pay with their credit card directly..
An untapped opportunity perhaps
If you buy in a brick and mortar store the retailer would not have your address, only your card number. And a privacy-focusd CC company would allow you to generate new numbers for each transaction so the retailers can't use that to merge datasets.