It's called the "creator edition". I'd dare to say this release is targeted at devs/creators.

I remain sceptical and feel reminded on the 3D-Displays in the late 90ies from 4D-Vision, later x3d and then opticality. 3D without glasses but no content (except some plugins for 3D-SW) to drive adoption.

I'd be skeptical you get sufficient volume with just specialty uses.

Magic Leap only needs to sell (roughly) 17% as many Ones as Oculus Rifts, to have equivalent sales ($2.3k vs $400 device).

And while their current hardware is expensive, I would bet that their longterm plan isn't to sell devices that cost more than $2000.

Equivalent sales is a nonsensical metric between the two. I doubt their profit margin is 5x per device compared to the rift.