> it's hardly the first time that search neutrality has been questioned?

True, but since last year and the giant mess around FB, people are really starting to realize how deeply a site like Google can sway opinions, and without being noticed at all.

T'is a huge power that goes entirely unchecked. All we have is hollow-sounding "don't be evil", "we would never do that" type things.

The search engine needs to become decentralized.

I could see a SERP neutrality act in the near future, like net neutrality I expect it would be proposed but not passed.

I don't think there is any deep critique of the way Google operates here. If the majority of the "MSM" is against Trump then, wow, look at that, there's a lot of articles that critique him. Surprise surprise. Trump is whining that some people don't like him, as usual.

Google is one of the main data pathways in our society and the public has literally no idea what algorithms they're using to curate content. So, as per usual, Trump is the only politician touching on foundational social issues in his own dumb, self-serving way, while partisan hacks in the media completely miss the point and try to make it out like Trump is the crank.

I went ahead and tried a search site I never use (DuckDuckGo) to search "Trump News".

I got results from:

1) trump.news

2) politico

3) huffington post

4) the guardian

5) cnn

6) donaldtrumpnews.co

7) dailymail.co.uk

8) nbc news

9) fox news

That's insane. What are trump.news and donaldtrumpnews.co? The idea that obvious SEO targeting made the top 10 is a bit alarming, let alone the top result.