Perhaps. I just think that design is the reason most people would attribute it to, and it's certainly a part, but it's only a part. There's clearly more to it than that, because lots of industries have only one company with good aesthetic sense, yet almost none have fanboys.

Agreed on iRiver. Their players were so much better than Apple's for one or two generations, and then they degraded rapidly. I can't imagine what went wrong there.