If I download an Ubuntu Server ISO, I get my download immediately, but the page has a nice prompt to register for a whitepaper to get the most out of my new server product.
If I download the Ubuntu Desktop ISO, I still get my download immediately, but additionally I see some nice prompts about donating to support their operations.
Everything about both flows inspires trust that they aren't trying to withhold my download for the sake of selling consulting services or soliciting donations.
Actually you have to click past a "please donate some money" nagging dialogue.
It may be a little annoying (at least if you download ISOs all the time), but it's obvious what they are asking for, not to mention why.
And it's definitely not dishonest, so it doesn't tarnish their reputation as a trust-worthy company.
We are talking the price of a hipster coffee per fortnight here, but a few thousand people putting that on a recurring payment adds up.
For organisations like Docker I'm wondering if the RStudio model would be viable? The 'enterprise' subscription is something like $995 a year and can thus be budgeted for &c.
I also sometimes buy apps even if I'm not really sure I'll keep using them (sometimes just to encourage them to continue),
and keep subscribing to a newspaper even if I don't often read subscriber only content (since they sometimes have some great investigations && I want to support them but don't want to disable Adblock).
What I don't do:
- most monthly subscriptions that isn't payment for an actual service .
whether i agree with the decision or not, i am confused by this sentiment. aren’t they offering docker, for free?
There is a certain degree of trust involved in using a product like Docker since it is so critical to a businesses' operations, and I think a lot of people feel like using any kind of tracking (like mandatory registration to download) erodes that trust - we're forced to sit here and wonder what other restrictions might come in the future, or what other information they might start requiring for use of their product... and uncertainty never pairs well with infrastructure tooling that tends to be very important and very longlived within an organization.
It's not about entitlement, but it is about common convention. Docker's offering isn't unique enough for them to betray that convention.
The point of making something open source is to benefit from collaboration. Is not making the argument, "locking software distributions behind a login wall is harmful," simply a form of collaboration?
Really an honest question. I find Docker useful, and was put back also by the email/ login request, but why are they getting so much hate, compared to every other company, just because of this?
Docker is "revolutionising infrastructure" or something. It doesn't have "make heaps of money" as it's primary goal. Partly this is because open source. There's an expectation that open source is also "for the greater good".
The cardinal sin of our times is hypocrisy. Being a money-worshiping greedy capitalist bastard is fine, as long as you're open that that's what you are. Pretending to be altruistic while actually being greedy will generate all the hate.
Would you spend time out of your day to contribute to software that requires your users to sign up for someone else’s spam list?
Yeah...
The "open" in "open source" is about encouraging cooperation and collaboration. And not using lock-in or patents or walled gardens to obstruct competition.
If the altruistic aspect is still not obvious: many projects encourage a gift economy by accepting donations.
Astroturfing is really not compatible with what you called "be transparent about the product design/intentions"
However, the kind of mindset that enjoys being a greedy capitalist bastard finds it very very hard to accept the Open Source philosophy - it's all fear-based, "do unto others before they do unto you" and so "if they can rip my code off, they will", because that's what they'd do. I've experienced way too many hard conversations about open-sourcing code with this type of person.
So there tends to be a correlation between Open Source software and a co-operative mindset that would find this type of coercive marketing bullshit to be evil and reject it. This correlation becomes an expectation.
This was a bad marketing-driven move, but that's all it is.
Being dishonest like this is one of the fastest way to lose customers. Please can spot it a mile away.
They should make it optional. Have the email collection form prominently there and ask users if they want to sign up to receive the newsletter, free tutorial, free e-book, whitepapers, etc.
Then also have a "No thanks, take me to the download".
While email to download is fine in most marketing contexts, it is NOT fine for open source products. If they want to collect emails they need to offer something in addition. It doesn't even have to be that much. A free e-book on how to use Docker or something.
The download page could also have a "Please support us by ..." section.
There are so many better ways to go about this.