Ideas for killer features:

Feeds. Creators collect and filter on subject, importance and volume. Follow a Feed instead of a person.

Locality. Connect people in an area, like Facebook starting in schools. Use age and membership (church, work, school) for getting people onto a server where they know people.

Events and Calendar. Instead of posts with date/time information, make a different type. Let people view aggregated calendars with multiple filters, and make Feeds for calendars.

Private chat groups with their own invite and moderation choices. Put keys on mobile devices so the server doesn't know; can't be available on a website client.

Minor suggestions: Make moving accounts dead simple, and with that, have a global registry/dns for names. Change the name "toot"; isn't "tweet" generic at this point? A tagline of "blow your horn" with a mastadon tusk as the horn.

Using “tweet” infringes on Twitter’s trademark.

(IANAL, but former tweep)

You'd have to think that the trademark would be sufficiently diluted by common usage by now that it was heading rapidly towards invalidation (cf hoover, xerox, etc.)

You go ahead and start selling copiers branded Xerox and tell us how diluted that trademark is. It may be a common term, same as 'googling', but the test here is whether the company is willing to actively defend the trademark. I can assure you that all of the companies you mentioned would certainly have lawyers ready to prove they hold a valid trademark.

What he's saying is that's not a good enough reason to switch. Regular users simply do not care about any of that, and that's where 90% of your base comes from.

I disagree with the argument though. By the same line of reasoning, you could have said in 1997 that Amazon is not a compelling idea because you can already buy books elsewhere. But Amazon allowed you to buy books without the hassle of going to the store. So, without making any predictions about Mastodon, I think that "like X, without the things that make X annoying" is a reasonable pitch if executed correctly.

Comparing buying books online vs at a physical location isn't even in the same universe as retweeting something but without a message attatched

Amazon made it easier to get books; you no longer need to leave your house. What does Mastadon make easier?

To simplify the issue here: Amazon made buying books 10x easier, and expanded the easily purchasable selection by more than 10x.

Mastodon doesn't make anything 10x better or easier. It will never gain mass adoption accordingly. Mainstream users will never care about it, not under any circumstances.

It'll languish as just another techie fantasy, with every other decentralized premise (not one of which has ever acquired mass consumer use, not in decades of trying). It's the standard techie failure to understand average users. The same reason techies for nearly two decades have been baffled as to why average people haven't adopted command-line Linux - they can't be objective and properly put themselves into the shoes of other non-tech people.

>>It's the standard techie failure to understand average users

You mean like Google, Apple, Facebook, Microsoft, Uber, Youtube, Instagram, Snapchat, Shazam, Grubhub, Bell labs, Intel, Xerox Parc, Pixar, Amazon etc, just to name a few (and of course Twitter)? Techies have been doing just fine in the anticipation department.

Except those techies fail all the time. But they are big enough that the fails don't matter on the long run.

Everything I hate about Twitter is getting content pushed into my timeline that I don't care about.

I unfollow everyone who becomes overly political or comments on every outrage-du-jour. These people are inviting the bullshit. They're not making important contributions to political discourse. I don't care if they get dogpiled for it.

As a result, my Twitter experience has been smooth.

This has been my same approach lately. I'm noticing certain friends are constantly the ones either starting arguments, or their posts are the ones that frequently get bumped back up to the top of whatever the hell Facebook's "timeline" thinks its doing-because there's a small arms conflict going on in the comment section.

Even though in many cases, I would otherwise be in complete agreement with the core argument being made. The vitriol and vociferation is vexing though (sorry about that).

For all the shade I throw in its direction, the 'snooze' and 'unfollow' features have been more than welcome additions to Facebook as far as I'm concerned.

Gotta be honest, I never thought I'd see the day where "First day of school" pics and statuses actually get engagement from me--they're so much more pleasant and calming than "($CONSERVATIVE_PERSON| $LIBERAL_PERSON | $GROUP | $PARTY ) DID A THING, I HAVE FEELINGS ABOUT IT, AND YOU'RE GOING TO HEAR ABOUT IT".

> "($CONSERVATIVE_PERSON| $LIBERAL_PERSON | $GROUP | $PARTY ) DID A THING, I HAVE FEELINGS ABOUT IT, AND YOU'RE GOING TO HEAR ABOUT IT".

This phenomenon is more concisely expressesd as "boo outgroup".

I suppose if you are beholden to oversimplifications, sure.

I see it more as reification of a concept than an oversimplification.