Google AMP – A 70% drop in our conversion rate

Re:Google AMP – A 70% drop in our conversion rate by izacus on Wednesday August 08, 2018 @04:46PM (#17719320)

> It's great that you guys are receptive to these issues but I can't help but wonder if, instead of solving this with what is clearly unpopular technology, we all would have been better off if Google had encouraged better practices?

Unpopular where? Between web devs on HN which are the main cause of the web site bloat plague?

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Re:Google AMP – A 70% drop in our conversion rate by nostromo on Wednesday August 08, 2018 @05:28PM (#17719661)

Assuming all other factors are constant — a drop of conversion rates by 70% implies that real users are also getting tripped up with AMP.

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Re:Google AMP – A 70% drop in our conversion rate by dmix on Wednesday August 08, 2018 @06:33PM (#17720151)

That's quite a big assumption from one usecase without much evidence backing it up. I'm not saying the author is lying but I'd need more data before saying this is a repeatable scenario...

Even the author couldn't narrow down what exactly was the cause other than maybe:

a) the domain name being different

b) the addition of chrome w/ a link to Google support + a notification "You're now logged in as [user]@gmail.com"

c) minor CSS changes as a result of minimizing static assets

None of these screams an obvious problem, especially given the other benefits this process has given in return (which of course could be accomplished without AMP).

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Re:Google AMP – A 70% drop in our conversion rate by rrcaptain on Wednesday August 08, 2018 @06:52PM (#17720314)

A conversion rate drop doesn't necessarily mean it's unpopular with users, just that people aren't converting.

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