Re:Why isn’t someone using my software product or open sourc...
by mattlondon on Monday July 30, 2018 @10:37AM
(#17644646)
Missing: marketing? Just being able to find the product even exists is crucial in my experience.
They wont even get to reading the description or trying out the product/demo if they don't know it exists. Point #7 is getting at this, but I personally feel like this should be Point #1 and probably also have a load of sub-points about it :-) A single post on a forum or a handful of blog/twitter posts probably isn't going to cut it.
You need relentless self-promotion via appropriate communities (which might be twitter, but possibly IRC, forums, mailing lists, hell even youtube) in a genuine & non-spammy way that is appropriate, interesting/useful, and (crucially) relevant to the people in that community/discussion. Once your product becomes more widely used and well-known enough in those communities, then it starts to become a bit more scalable since your happy users will suggest people use your tool for you, and you dont have to be the one to pounce on every opportunity to suggest people use your tool to solve their problem X.
Marketing is tough and its a really crowded space.
They wont even get to reading the description or trying out the product/demo if they don't know it exists. Point #7 is getting at this, but I personally feel like this should be Point #1 and probably also have a load of sub-points about it :-) A single post on a forum or a handful of blog/twitter posts probably isn't going to cut it.
You need relentless self-promotion via appropriate communities (which might be twitter, but possibly IRC, forums, mailing lists, hell even youtube) in a genuine & non-spammy way that is appropriate, interesting/useful, and (crucially) relevant to the people in that community/discussion. Once your product becomes more widely used and well-known enough in those communities, then it starts to become a bit more scalable since your happy users will suggest people use your tool for you, and you dont have to be the one to pounce on every opportunity to suggest people use your tool to solve their problem X.
Marketing is tough and its a really crowded space.