Who is going to use Android with no app store and a bunch of crappy bundled apps? The answer is nobody. Look how far Amazon has been able to push that with all their engineering and marketing muscle.

Apple is a niche player only because they clung to their margins like a bag of heroin and let cheap Android phones eat their lunch. If it weren't for Android they would have zero serious competition.

I find myself in the very odd position today of having for the first time some sympathy with the Brexiters.