Re:Prime Down: Amazon’s sale day turns into fail day
by fencepost on Monday July 16, 2018 @07:58PM
(#17546196)
And vendors who boosted supply based on anticipated sales (both discounts and purchases driven by discounts). Are vendors going to find themselves with thousands of extra widgets on-hand but without the anticipated purchasing frenzy they were counting on to sell them?
Re:Prime Down: Amazon’s sale day turns into fail day
by CamelCaseName on Monday July 16, 2018 @10:09PM
(#17546776)
Yup, and if you have too much inventory, you can either remove it or sell it at a discount, both are expensive options.
Otherwise you'll get Amazon telling you, "Hey buddy! You sure are using up a bunch space and not selling much. Why don't you not do that? We're limiting the amount of storage space you can use for Q3.
Re:Prime Down: Amazon’s sale day turns into fail day
by giarc on Monday July 16, 2018 @05:36PM
(#17545367)
The ad dollars are only spent if the ad is shown to users. If the site isn't up, ads can't be displayed.
Re:Prime Down: Amazon’s sale day turns into fail day
by tssva on Monday July 16, 2018 @06:32PM
(#17545741)
A lot of the ads were shown prior to Prime Day . They were to drive traffic to Amazon on Prime Day and not to promote product the day of.
Re:Prime Down: Amazon’s sale day turns into fail day
by CamelCaseName on Monday July 16, 2018 @10:09PM
(#17546780)
A lot of vendors also advertise off Amazon
Re:Prime Down: Amazon’s sale day turns into fail day
by grivescorbett on Monday July 16, 2018 @05:02PM
(#17545092)
I’d like to read that comms doc... “how to explain to your client what happened on pre day.”
I read somewhere (sorry, forgot where) that Amazon had been pushing sellers to spend like mad on ads within Amazon.com for Prime Day, apparently it gave you a big edge over whatever the algorithms suggest.
Those sellers will have missed their sales targets, and will consider the ad spend to have been wasted. Will they get it back?