Re:How Reddit plans to make money through advertising
by notatoad on Friday July 06, 2018 @01:19PM
(#17473219)
i'm not too familiar with the mechanics of digital ad buying, but i can't imagine any advertiser will be willing to sit there and individually choose which individual stories their ads appear next to. don't ad purchases happen in bulk?
Re:How Reddit plans to make money through advertising
by pbhjpbhj on Friday July 06, 2018 @02:17PM
(#17473829)
Well, from the limited amount of Google ad buying I've done, and some independent stuff that's pretty much it -- of course most advertiser's would be automating the purchase, and I daresay Reddit could even provide a front-end for that. Social media managers (manipulators) are a pretty common position in many companies -- they're already "optimising" story postings, timings, comments, and such. If you're already managing the story submission it's not much extra to manage the advertising.
Re:How Reddit plans to make money through advertising
by solarkraft on Friday July 06, 2018 @06:14PM
(#17475525)
Choosing where to advertise by human hand seems like a great way to maximize the effect of a given budget.
Advertisers is such a system will be rewarded for targeting appropriate subs, they get lower costs, less competing bidders.
Advertisers could even virtue signal on predicted negative stories, "we too think Hitler should have kicked back and smoked a bowl, fellow kids".
Seems like there's a million and one ways to do similar: giving advertisers control (and using timed-bidding to push revenue).