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Re:How Reddit plans to make money through advertising by slivym on Friday July 06, 2018 @07:42AM (#17470590)
At the same time it falls into the youtube problem though - advertisers are very uncomfortable with their brand appearing next to some incredibly objectionable content, which is very hard to police.
Re:How Reddit plans to make money through advertising by pbhjpbhj on Friday July 06, 2018 @10:49AM (#17471837)
Is it hard to police? Put stories in to an advertising bidding queue, buy the story you want to advertise in; probably decreasing cost starting at 5x average for the sub (or something like that). Queue items get flushed to the site after a timeout (few minutes). Advertisers police their own ads, they pay up front but can remove ads from a story.

Advertisers is such a system will be rewarded for targeting appropriate subs, they get lower costs, less competing bidders.

Advertisers could even virtue signal on predicted negative stories, "we too think Hitler should have kicked back and smoked a bowl, fellow kids".

Seems like there's a million and one ways to do similar: giving advertisers control (and using timed-bidding to push revenue).

Re:How Reddit plans to make money through advertising by notatoad on Friday July 06, 2018 @01:19PM (#17473219)
i'm not too familiar with the mechanics of digital ad buying, but i can't imagine any advertiser will be willing to sit there and individually choose which individual stories their ads appear next to. don't ad purchases happen in bulk?
Re:How Reddit plans to make money through advertising by pbhjpbhj on Friday July 06, 2018 @02:17PM (#17473829)
Well, from the limited amount of Google ad buying I've done, and some independent stuff that's pretty much it -- of course most advertiser's would be automating the purchase, and I daresay Reddit could even provide a front-end for that. Social media managers (manipulators) are a pretty common position in many companies -- they're already "optimising" story postings, timings, comments, and such. If you're already managing the story submission it's not much extra to manage the advertising.
Re:How Reddit plans to make money through advertising by solarkraft on Friday July 06, 2018 @06:14PM (#17475525)
Choosing where to advertise by human hand seems like a great way to maximize the effect of a given budget.
Re:How Reddit plans to make money through advertising by digi_owl on Friday July 06, 2018 @09:28AM (#17471197)
I wonder if there is a corollary to rule 34: that someone, somewhere, will find anything objectionable.
Re:How Reddit plans to make money through advertising by pbhjpbhj on Friday July 06, 2018 @10:51AM (#17471859)
Typical HN pessimism, so objectionable. /s