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Re:Goo.gl Is A Go. The Most Secure And Fastest URL Shortener... by benatkin on Thursday September 30, 2010 @05:22PM (#1744910)
bit.ly has smart people working for them, outstanding investors, and can pivot if needed. They're building up lots of analytics tools.

They have pro accounts, and custom shorteners.

http://bit.ly/pages/about http://bit.ly/pages/pro

I think bit.ly is pretty secure. They're in a different ballgame than the tiny ones.

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