Yay finally. I have to say I trust google more than bit.ly (how do they make money?)

Here is a shortened link to the article http://goo.gl/BHTx - stats page: http://goo.gl/info/BHTx

Following bit.ly's convention, you can also just add a plus sign to the end of the URL to get sent to the stats page: http://goo.gl/BHTx+

bit.ly has smart people working for them, outstanding investors, and can pivot if needed. They're building up lots of analytics tools.

They have pro accounts, and custom shorteners.

http://bit.ly/pages/about http://bit.ly/pages/pro

I think bit.ly is pretty secure. They're in a different ballgame than the tiny ones.

Two things:

a) Always better to copy / paste article titles to HN. Without the quotes it sounds like "most secure, fastest" is TechCrunch's review of the URL shortner. It's not, that line is a quote directly from Google's press release.

b) Regurgitating Google's press release with a half paragraph objective view at the end is content farming - TechCrunch should sell out to AOL! Oh wait.

" You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam"

So if I send you a goo.gl link to goat.cx does Google stop that? What if you wanted to see goat.cx ?

Hopefully they do like safe.mn: warn user, but let them go to the site if they know what they are doing. http://safe.mn/NVr

Not clicking that.

If you do you just get:

The link may not be safe

Safe.mn Safe.mn is a URL shortener service: we transform long URLs into short ones. Before Safe.mn redirects visitors to the long URL, we ensure the final destination is safe. We have found the following potential problems with the website:

Questionable content: Adult

and then a link to the site.

wow... and I get the stats linked to my Google account. Very nice.

Still, the shortest and fanciest name (in my opinion, of course) is bit.ly's http://j.mp/ :)

"The Most Secure..."

Challenge, accepted.

To make it even faster, they should get an alternative 3-letter domain to act as an alternative, like how j.mp woks with bit.ly.

Google doesn't have API for URL shortner. Do they? Also, I doubt if applications already using bit.ly will switch to Google's one soon.

The more Google does, the less I trust them.

Yes. Fight The Man because they keep doing things. We must stop that kind of reckless behavior.