Yet I am not sure I would call that bad management, in that they kept the game running, core players are still there in decent numbers while casual players seem to be coming back in waves.
They can surely do better and the game is riddled with bugs, but no one is operating at that scale without significant issues, and they managed to not ruin the game while making impacting changes to the whole system for two years now.
I have my frustration with the games, but I genuinely think they made a very decent job.
- https://www.theverge.com/2017/7/25/16019404/pokemon-go-fest-...
- https://www.destructoid.com/niantic-is-handling-pokemon-go-p...
The people who play Pokémon Go nowadays, they do it for the novelty of being Pokémon, not because it is a good game. Also, Pokémon Go is popular the same way Flappy Bird was popular: it's an effortless game to handle and it's very convenient to play when you already spend a lot of time on the phone.
Niantic managed to turn a multi-billion dollar game into a multi-million dollar one.
Whatever beef you might have Niantic or the players of Pokemon Go, the numbers suggest that the game still has some stick, beyond novelty.
[0] https://www.eurogamer.net/articles/2018-06-27-pokemon-go-pla...
The first 3~4 months I remember seeing a lot of youngish and very active people, the heavy players being those travelling all day around the city to complete their dex.
Now I end up a lot more with elder people who manage to play during their jobs, do a lot less “grinding” but do it more efficiently and can pop real money here and there when it matters.
I am not surprise by the number of players rising again while there is no huge 30~40 people croud rushing everywhere: we don’t need to rush anymore, and the main events can easily be planned 30~15 min in advance.
If you are interested in huge crowds, public parks during community days might be the remaining attraction.
They have, on the other hand, figured out how to run a live game with Pokemon Go, which is encouraging.
However, I don't think they have the necessary skills to operate as a platform for other game/app makers.
It was obvious that the popularity was going explode.
Hopefully they've hired better management with boatloads of cash they've made with Pokemon Go.