Whatever beef you might have Niantic or the players of Pokemon Go, the numbers suggest that the game still has some stick, beyond novelty.
[0] https://www.eurogamer.net/articles/2018-06-27-pokemon-go-pla...
The first 3~4 months I remember seeing a lot of youngish and very active people, the heavy players being those travelling all day around the city to complete their dex.
Now I end up a lot more with elder people who manage to play during their jobs, do a lot less “grinding” but do it more efficiently and can pop real money here and there when it matters.
I am not surprise by the number of players rising again while there is no huge 30~40 people croud rushing everywhere: we don’t need to rush anymore, and the main events can easily be planned 30~15 min in advance.
If you are interested in huge crowds, public parks during community days might be the remaining attraction.
- https://www.theverge.com/2017/7/25/16019404/pokemon-go-fest-...
- https://www.destructoid.com/niantic-is-handling-pokemon-go-p...
The people who play Pokémon Go nowadays, they do it for the novelty of being Pokémon, not because it is a good game. Also, Pokémon Go is popular the same way Flappy Bird was popular: it's an effortless game to handle and it's very convenient to play when you already spend a lot of time on the phone.
Niantic managed to turn a multi-billion dollar game into a multi-million dollar one.