Yep. But if your marketing and product management are all focused on selling AI instead of IR, then they're not really working toward finding a way to deliver the IR value they have to the people who need it.

I'd actually like to give Watson a spin for an IR problem I'm looking at, but, thanks to their hype machine being set to overdrive, they've got the thing priced in the "The Bold Leaders of the Future Creating a Bright New Tomorrow Full of People in Glasses Staring Wistfully Toward the Right Edge of the Photograph, While Blue Curvy Streaks Wave Through the Background and Random Zeroes and Ones Float Around Their Heads" tier. Sadly, I've only got a "businesses solving business problems" sized budget.

What is your use case and what are the alternatives you're considering? I'm trying to understand what to imagine here.

IBM BlueMix didn't have the Watson IR tech you were looking for?