News for hackers. Stuff that matters.

A comment on Amazon, the Brand Buster. Parent comment

Re:Amazon, the Brand Buster by something2 on Sunday June 24, 2018 @12:22PM (#17387097)
Amazon also has something called Brand Registry. Essentially, if you can prove you own a brand, you can prevent other sellers from selling the same item. That's how most larger brands protect their listings.
[ Parent | on HN ]
Re:Amazon, the Brand Buster by yjftsjthsd-h on Sunday June 24, 2018 @12:37PM (#17387151)
If that works, then why hasn't Apple done it and ended the scrounge of fake chargers?

EDIT: Or Anker for that matter. Anker is a better example because their main business is chargers/batteries, so the should care a lot about branding and making sure there are no fake chargers under their name.

[ Parent | on HN ]
Re:Amazon, the Brand Buster by C7H8N4O2 on Sunday June 24, 2018 @02:17PM (#17387640)
Amazon's brand registry enables a verified brand to take control of a listing page (edit photos/text/title).

That's pretty much it – no power to limit other sellers.

[ Parent | on HN ]
Re:Amazon, the Brand Buster by ikeboy on Sunday June 24, 2018 @02:05PM (#17387560)
This is false, speaking from direct experience. Brand registry does NOT let you gate the brand.
[ Parent | on HN ]