Re:Amazon, the Brand Buster
by something2 on Sunday June 24, 2018 @12:22PM
(#17387097)
Amazon also has something called Brand Registry. Essentially, if you can prove you own a brand, you can prevent other sellers from selling the same item. That's how most larger brands protect their listings.
Re:Amazon, the Brand Buster
by yjftsjthsd-h on Sunday June 24, 2018 @12:37PM
(#17387151)
If that works, then why hasn't Apple done it and ended the scrounge of fake chargers?
EDIT: Or Anker for that matter. Anker is a better example because their main business is chargers/batteries, so the should care a lot about branding and making sure there are no fake chargers under their name.
Amazon's brand registry enables a verified brand to take control of a listing page (edit photos/text/title).
That's pretty much it – no power to limit other sellers.
An unscrupulous seller (of, for example, couterfeits) would benefit significantly and so would not disable the option.
That Amazon themselves don't disable this option (for "shipped and sold by Amazon.com"), except, effectively, for their own brand, is the suspect anti-competitive practice.