1 - Document Store (iirc, CouchDB was inspired by Notes/Domino)
2 - Replication - even past the 90s, it was one of the best tools for disconnected users
3 - Low barrier to application creation (it was about as easy as building something in Filemaker Pro)
4 - Easy publication of applications to the web (this was BEFORE 2000, so kind of a big deal back then)
5 - Administration of servers was pretty easy
6 - LotusScript (similar to vba) let you go much further than the prebuilt formula language (if you were willing to learn it)
Keep in mind, these benefits were available pre-2000, and in that time many were strong competitive advantages.
Hell, I don't even think all laptops had ethernet ports back then either. In a lot of cases, you had to buy PCMCIA cards for that.