Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by Mystalic on Friday September 24, 2010 @04:14PM
(#1725242)
It was so bizarre that I had to post it on Mashable. It's already on top of Reddit as well. I'd say they're getting the bang for their buck with this one already.
It also comes with a slew of easter eggs, starting with the basketball at 0:42.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by edo on Friday September 24, 2010 @04:16PM
(#1725250)
Doesn't anybody find this funny in a weird way? I'm actually in shambles over this one. Just like the subtle weird humor in David Lynch movies. It's surreal.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by 27182818284 on Friday September 24, 2010 @08:25PM
(#1725919)
It is funny in a weird way. Especially if you stick it out because it starts to take on features of boxing like him sitting and drinking water while a trainer pumps him up to take on more
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by mr_luc on Friday September 24, 2010 @07:09PM
(#1725747)
It had me laughing for nearly two minutes.
I didn't watch any more, but I didn't need to. Part of what made it funny was that there were still 8+ minutes to go at any given point, and that voice in my head saying, "No, not really. Google didn't really put this out. No way."
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by guynamedloren on Saturday September 25, 2010 @12:58AM
(#1726345)
I currently have it open and playing in a tab and keep flipping back to it every so often. Every time I flip back, I crack up (mainly at the thought that a multi-billion dollar company doesn't take themselves too seriously - what a great quality to have)!
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by pohl on Friday September 24, 2010 @04:48PM
(#1725368)
What got me was the video of the dog sticking his head out of the car window, with his lips inflated from catching air. I bailed after that though. I suspected that I should quit while I was smiling.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by katovatzschyn on Friday September 24, 2010 @04:43PM
(#1725350)
I thought this ad was excellent. I chuckled at first, but 10 minutes of entranced viewing later I felt vividly confronted by the absurd and actually had to go lie down. Taken in a very broad context it actually feels like a modern internet art house film.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by blhack on Friday September 24, 2010 @04:45PM
(#1725357)
You guys are missing the point. Microsoft did something like this a while ago (I think it was microsoft?). The idea is to make a an so horrifyingly bad that it gets covered in "the news" and viewed by millions and millions of people who then spend several minutes reading comments about the commercial and thinking about the product.
I remembered this clip because it lasts about five second longer than I thought it would. In a quick moving network tv show like the Simpsons, that's an eternity.
Sometimes the humor comes from just going for it, and taking something past where people think it "should" stop. The internet is different from network tv in that 10 minutes of absurdity is much cheaper.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by ianbishop on Friday September 24, 2010 @04:55PM
(#1725389)
It's definitely a joke.. at about 5 minutes in you can hear one of the production guys laugh uncontrollably. The t-rex poking out behind the city scape at 6:45 is pretty good too.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by sofal on Friday September 24, 2010 @05:23PM
(#1725489)
It wasn't actually an uncontrollable laugh, it was a picture of a double rainbow and a really quick parody of this viral video: http://www.youtube.com/watch?v=OQSNhk5ICTI
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by 27182818284 on Friday September 24, 2010 @08:26PM
(#1725926)
It is very unwatchable, but it is obvious they don't expect most to watch it all the way through in my opinion. They start breaking the pattern and doing subjokes the longer you watch.
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by devmonk on Friday September 24, 2010 @04:25PM
(#1725282)
Well, some say that any publicity is good publicity.
But if it comes off as foolish, and you don't even get the point of it, and most who share it are only sharing it because they don't get it, then in the end you've just contributed to people wasting time. They tried to promote their product or service, but all I remember is "stupid" and "pizza". It did however make me associate "Google" with "stupid" and "repetitive".
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by ramanujan on Saturday September 25, 2010 @09:18AM
(#1726898)
This ad works on several different levels:
1) It shows a revenue generating, easily understandable action being done hundreds of times in different locations
2)It serves as a sendup of subliminal advertising while also standing as a textbook example.
3) The easter eggs and length encourage people to forward it, making it viral
4) Any reenactments will be yet
Re:New Google ad strategy: 10 minutes of a guy saying "pizza"
by jswinghammer on Friday September 24, 2010 @04:43PM
(#1725349)
What's strange is that the commercials for Chrome are pretty good. This ad is painful to watch. I kept seeking around to see if it got better or at least was different after awhile.
Do the people who made this think that everyone wants to find pizza all the time? It seems far more likely is that you're in Newport RI and you want to find the best Lobster Roll or you're in Memphis and want to find the best BBQ nearby. That's how I end up using the location features of something like Yelp.
It also comes with a slew of easter eggs, starting with the basketball at 0:42.
There I watched it so none of you have too :)
I didn't watch any more, but I didn't need to. Part of what made it funny was that there were still 8+ minutes to go at any given point, and that voice in my head saying, "No, not really. Google didn't really put this out. No way."
It's brilliant.
Here's ballmer in a tacky suit selling windows 1.0: http://www.youtube.com/watch?v=tGvHNNOLnCk
Windows 386 (second half, bear with it): http://www.youtube.com/watch?v=QGO2hVA3P58
Songsmith: http://www.youtube.com/watch?v=3oGFogwcx-E
And of course, the absolute worst: http://www.youtube.com/watch?v=xB9fhjnJcB0
I remembered this clip because it lasts about five second longer than I thought it would. In a quick moving network tv show like the Simpsons, that's an eternity.
Sometimes the humor comes from just going for it, and taking something past where people think it "should" stop. The internet is different from network tv in that 10 minutes of absurdity is much cheaper.
In programming, the difference between
and is, what, an order of magnitude or so off. What's the big deal? Fix the bug later.In advertising, the difference is astronomical. I'd say this is nearly unwatchable, and I'm a fan of quirky humor.
By tomorrow there will be spoof videos of people saying "hot dog" or something....
Brilliant.
Hell, I didn't even watch the advert but that's the the article I know what it's for. Isn't that the point of viral marketing?
But if it comes off as foolish, and you don't even get the point of it, and most who share it are only sharing it because they don't get it, then in the end you've just contributed to people wasting time. They tried to promote their product or service, but all I remember is "stupid" and "pizza". It did however make me associate "Google" with "stupid" and "repetitive".
1) It shows a revenue generating, easily understandable action being done hundreds of times in different locations 2)It serves as a sendup of subliminal advertising while also standing as a textbook example. 3) The easter eggs and length encourage people to forward it, making it viral 4) Any reenactments will be yet
Do the people who made this think that everyone wants to find pizza all the time? It seems far more likely is that you're in Newport RI and you want to find the best Lobster Roll or you're in Memphis and want to find the best BBQ nearby. That's how I end up using the location features of something like Yelp.