> I'm all for it because the content the current advertising model enables is so bad we're not willing to pay for it

You're saying that you don't like the content, so you'd be ok with it going away.

What about people who like it and use the services?

Nobody is forcing you to consume ad-sponsored content.

I don't mind ads so much. The tracking I detest, and I don't think the benefits are worth the cost to users. Let those who want to opt in to having their lives profiled, instead of the system we have now, where everyone gets their right to privacy violated without even being able to tell when and how it's happening.

Apple appear to be giving us, the users, some ways to claim our privacy back. I really don't see a problem here. Want content that relies on tracking for revenue? Use software that supports the tracking. Don't want it? Use software that doesn't support it.

> The tracking I detest, and I don't think the benefits are worth the cost to users.

Then don't use those services. The choice is yours. Let other users assess the value for themselves.

This would work if there was actually a choice. Nowadays there is not - 99% of sites embed some kind of stalking scripts ranging from ads to Google Analytics or Facebook like buttons.

This also doesn’t work given the masses have zero idea of the tracking that is happening and blindly trust Zuck’s lies on how Facebook respects their privacy. If people knew the extent of the tracking you’d see a lot more backlash.

> This would work if there was actually a choice

And since when should you have a "choice of products"?

Companies offer products, if you like them, use them.

I don't have a choice of free cars.

Nobody is talking about free - I’m happy to pay if I was given the choice.

You may not have the choice or free cars, but you have a choice of plenty of paid cars, including ones that don’t stalk you everywhere you go.

I don’t have a choice between a free Facebook and a paid Facebook that doesn’t stalk me. I have to either take the free Facebook and be stalked.... or not take the free Facebook and still get stalked by their like buttons everywhere.

The tracking seems to be everywhere. How can I tell what a website is doing before visiting it?

Only visit websites you trust.

Remember, you're the one accessing. The choice is yours.

I could try to do that, or I could just run software that doesn't let me be tracked to the extent possible, signaling to the market participants that I don't want to take part in their panopticon. I fail to see why the latter is so bad.