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A comment on Apple will attempt to jam Facebook's web-tracking tools. Parent comment

Re:Apple will attempt to jam Facebook's web-tracking tools by criddell on Tuesday June 05, 2018 @09:01AM (#17237211)
Probably. My medium sized city has several OTA television stations that survive partially on untargeted advertising. Ads shown to the relatively small audience supports the running of a significant amount of equipment including broadcast antennas, satellite uplinks, a helicopter, several vans with lots of radio gear in them, servers, a staff of on air personalities and all the other people required to run the station.

How much infrastructure does Facebook need to serve this city? Facebook will be fine.

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Re:Apple will attempt to jam Facebook's web-tracking tools by w0m on Tuesday June 05, 2018 @10:09AM (#17237703)
Though they are still targeted insofar as show X attracts demographic Y so gets Ad Y.

Targeting has become a boogieman I think.

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Re:Apple will attempt to jam Facebook's web-tracking tools by criddell on Tuesday June 05, 2018 @11:14AM (#17238422)
I have no problem with targeting an audience. Afterall, Cosmopolitan attracts a different audience than Guns n Ammo.

It's the individual targeting that has such high costs (in resources and privacy) for an apparently small increment in effectiveness.

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