Re:Apple will attempt to jam Facebook's web-tracking tools
by obelix_ on Tuesday June 05, 2018 @08:07AM
(#17236864)
I meant they make a difference in comparison to non-targeted ads. It's easy to measure. Both have low conversion rates but the difference is not negligible or ignorable depending on what you sell.
Re:Apple will attempt to jam Facebook's web-tracking tools
by pdpi on Tuesday June 05, 2018 @08:29AM
(#17236997)
If somebody charges 50% more to get my conversion rate from 0.5% to 1%, I'd call that a bargain — still doesn't make the ad any more interesting for the 99% who didn't convert.
Different perspectives, different conclusions.
even though the conversion rates maybe low.
The argument is that because the conversion rates are low anyway then the targeting doesn't make a big difference.
The sales/marketing guys are just doing what the hivemind says. Maybe I'm unlucky, but I seldom hear one suggest something against the grain. Usually they just say whatever hubspot says.