Re:Apple will attempt to jam Facebook's web-tracking tools
by dhimes on Tuesday June 05, 2018 @07:36AM
(#17236706)
Targeting makes a big difference
even though the conversion rates maybe low.
The argument is that because the conversion rates are low anyway then the targeting doesn't make a big difference.
The sales/marketing guys are just doing what the hivemind says. Maybe I'm unlucky, but I seldom hear one suggest something against the grain. Usually they just say whatever hubspot says.
Re:Apple will attempt to jam Facebook's web-tracking tools
by obelix_ on Tuesday June 05, 2018 @08:07AM
(#17236864)
I meant they make a difference in comparison to non-targeted ads. It's easy to measure. Both have low conversion rates but the difference is not negligible or ignorable depending on what you sell.
Re:Apple will attempt to jam Facebook's web-tracking tools
by pdpi on Tuesday June 05, 2018 @08:29AM
(#17236997)
If somebody charges 50% more to get my conversion rate from 0.5% to 1%, I'd call that a bargain — still doesn't make the ad any more interesting for the 99% who didn't convert.
Different perspectives, different conclusions.
Re:Apple will attempt to jam Facebook's web-tracking tools
by zeusk on Tuesday June 05, 2018 @08:47AM
(#17237119)
> That's the customer point of view. Spend sometime with a sales or marketing team
Hah. You're forgetting that the real customer for these adtech companies are infact the sales and marketing teams.
I think personal info, what you view, search for etc can be useful to both sides when both sides are seeking each other out.
But when it's one-sided is where things get ugly. When Alex Jones is trying to build a captive herd, the kind of data being misused is not so much your personal info/things you have searched for or viewed, but what I call "counter" type data surrounding the content you produce i.e. likes, retweets, views, upvotes etc.
This type of data is what drives the creation of an Alex Jones or a Kim Kardashian. Cause no sane person is out there searching for these clowns. The clowns come into existence only because these count numbers have an influence on people. 14 year old girls from Ecuador to New Zealand look at these counts for guidance on what is hip and that produces a Kim Kardashian with 110 million followers on Instagram.
These counter numbers need to be removed/hidden/shown less frequently or with delay and automatically the world will be a diff place.
When attacking FB and Google(YouTube), Twitter etc these numbers and their visibility to the uninformed and vulnerable of society is what needs to be attacked.
But what happens is people attack the personal info, search and view histories data collection which is actually useful. And that causes unneeded confusion and defensiveness.