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Ask HN: How can startups using Yodlee afford it?

I wanted to build a new product using the functionality that Yodlee provides (it is used by inDinero, Mint, etc), but using their contact form, I was contacted by a sales agent who says that I would have to sign a 1 year to 3 year contract, pay an upfront fee of $12,500 and pay a user fee between $3 per user to $1 per user, depending on volume.

Are there cheaper alternatives?

( 15 comments | 15 points | on HN )
Re:Ask HN: How can startups using Yodlee afford it? by staunch on Thursday September 23, 2010 @06:48PM (#1721853)
You may be able to negotiate a better deal than that. As you grew you could almost certainly negotiate a better deal. You could also scrape the data yourself. Supporting the top 15 financial sites would probably cover 80%+ of your users fully.

If there are not any startup friendly alternatives to Yodlee, then maybe you just found what your startup should really be doing :-)

Re:Ask HN: How can startups using Yodlee afford it? by tonystubblebine on Thursday September 23, 2010 @09:20PM (#1722216)
You should look at the Wesabe code that got open sourced. They wrote their own scraper for a huge number of banks. That could solve your problem at the beginning. Although, it also creates a new problem for you, securely storing bank credentials. They open sourced a solution for that too, but I'm sure it'll still create costs for you.
Re:Ask HN: How can startups using Yodlee afford it? by tworats on Thursday September 23, 2010 @11:17PM (#1722511)
I don't think they've released the scraper yet, have they? They said they would, but it wasn't part of the release last I checked.

One idea might be to have a consortium of startups interested in the topic use and maintain Wesabe's scrapers as a community.

Re:Ask HN: How can startups using Yodlee afford it? by peteforde on Thursday September 23, 2010 @07:04PM (#1721910)
This is my first time hearing about Yodlee. I went to their site and while I'm not totally dense, it's not immediately clear what their product offering does.

In plain English, what is it that these folks do that your system needs so badly? Genuinely curious.

Re:Ask HN: How can startups using Yodlee afford it? by qeorge on Thursday September 23, 2010 @08:18PM (#1722102)
Provides a unified API for myriad online banking websites.

Its how Mint is able to get your transaction history.

Re:Ask HN: How can startups using Yodlee afford it? by gilaniali on Friday September 24, 2010 @11:08PM (#1726177)
I wouldn't be surprised if Swipely and Blippy use them too.
Re:Ask HN: How can startups using Yodlee afford it? by fookyong on Thursday September 23, 2010 @10:10PM (#1722335)
Am I the only person who doesn't think this is expensive at all?

If you're creating a banking application and cannot extract enough revenue from a user to mitigate a $3 cost per user for a business-critical vendor, you're probably barking up the wrong tree.

Re:Ask HN: How can startups using Yodlee afford it? by tworats on Thursday September 23, 2010 @11:42PM (#1722574)
$3 per user per month is expensive. Looking at the price SaaS offerings, they're generally in the $5-$15 per user per month range, so $3/month is a good chunk of change.

It's even worse for advertising based services, who generally make far less per user per month.

Re:Ask HN: How can startups using Yodlee afford it? by coryl on Thursday September 23, 2010 @10:15PM (#1722346)
Its cheap if you VC/angel money backing you, but if you're just trying to get an MVP off the ground, the upfront costs are prohibitive.
Re:Ask HN: How can startups using Yodlee afford it? by whatupwilly3 on Sunday September 26, 2010 @12:58PM (#1729469)
I used to work at Yodlee and do some Yodlee consulting on the side. I can't speak to the license fees, but to the folks that say "build your own", I don't really recommend that.

Not sure what kind of site you are trying to build, but aggregation is a really Long Tail kind of functionality. I've heard countless times from people that "Yodlee supports 15 of my institutions but they don't support my one bank and that makes the aggregated data useless without it." And Yodlee supports thousands of sites. Even if you built custom support for 80% of the sites, the "all or nothing" mentality of a lot of aggregation users means that does not translate to satisfying 80% of the users.

Re:Ask HN: How can startups using Yodlee afford it? by lrm242 on Thursday September 23, 2010 @07:03PM (#1721906)
Is that per user fee monthly? Regardless, the fee structure seems quite reasonable given the functionality they provide. Besides, everything is negotiable.
Re:Ask HN: How can startups using Yodlee afford it? by webgambit on Friday September 24, 2010 @10:15AM (#1723680)
I've been in touch with Yodlee recently as well. I'm going to call them back today to clarify, but it was my understanding that the fee was per user account not user. Meaning if John Doe signs up and has 3 credit cards and 2 banks, that's 5 user accounts. Hopefully I'm wrong on this.
Re:Ask HN: How can startups using Yodlee afford it? by pbreit on Thursday September 23, 2010 @07:14PM (#1721942)
Yes, Yodlee is crazy expensive and doesn't seem willing to negotiate with startups. CashEdge may be a better option. And, as has been noted, you could handle the top 5-50 institutions yourself which would get you very broad coverage.
Re:Ask HN: How can startups using Yodlee afford it? by petervandijck on Thursday September 23, 2010 @08:06PM (#1722085)
A dollar per user, is that per month?
Re:Ask HN: How can startups using Yodlee afford it? by rahulchaudhary on Thursday September 23, 2010 @09:54PM (#1722291)
I don't know their pricing structure, but check with http://www.geezeo.com/ and http://cashedge.com/ to see if they fit within your budget or not.

Alternatively you can write your own scraper depending on what your requirements are.