Almost anything that has to do with image understanding is entirely AI. Good luck writing an algorithm to detect a bicycle in an image. This also includes disease diagnostic as most of those have to do with analyzing images for tumors and so on.

Also, while a lot of these can be seen as "improvements", in many cases, that improvement put it past the threshold of actually being usable or useful. Self-driving cars for example need to be at least a certain level before they can be deployed, and we would've never reached that without machine learning.

I agree, the effects can be very impressive. I meant, that what is achievable is quite clear now and that we need a major innovation/steps for the next leap