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A comment on De Beers admits defeat over man-made diamonds. Parent comment

Re:De Beers admits defeat over man-made diamonds by propogandist on Tuesday May 29, 2018 @09:22PM (#17184251)
The slogan "a diamond is forever" is one of the most successful marketing campaigns of all time. It encourages people to voluntarily limit circulation of a rock that's mined by the tonnes, whose supply is carefully controlled to keep profits high. The links they've made with the slogan to love also helps keep the money flowing.
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Re:De Beers admits defeat over man-made diamonds by KozmoNau7 on Wednesday May 30, 2018 @02:09AM (#17185464)
It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone.

Is there any other product where resale is "voluntarily" limited like that?

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Re:De Beers admits defeat over man-made diamonds by CydeWeys on Wednesday May 30, 2018 @11:16AM (#17188324)
It's widely considered one of the best marketing campaigns of all time, and used frequently as a case study in business school, for good reason.
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Re:De Beers admits defeat over man-made diamonds by lawlessone on Wednesday May 30, 2018 @05:21AM (#17186262)
bitcoin? "HODL"
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Re:De Beers admits defeat over man-made diamonds by KozmoNau7 on Wednesday May 30, 2018 @08:00AM (#17186962)
Oh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
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Re:De Beers admits defeat over man-made diamonds by mcv on Wednesday May 30, 2018 @03:52PM (#17191152)
The diamond con is forever.
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Re:De Beers admits defeat over man-made diamonds by mkirklions on Wednesday May 30, 2018 @08:53AM (#17187266)
Eh, there is an obvious difference in quality between the brown diamond crumbs and clear rocks.
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Re:De Beers admits defeat over man-made diamonds by xienze on Wednesday May 30, 2018 @09:01AM (#17187313)
They scoop up tons of the gem-quality diamonds as well. OP is correct about how the industry operates. This is a great article (from 1982!) that goes into great depth about the diamond scam:

https://www.theatlantic.com/magazine/archive/1982/02/have-yo...

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