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A comment on De Beers admits defeat over man-made diamonds. Parent comment

Re:De Beers admits defeat over man-made diamonds by KozmoNau7 on Wednesday May 30, 2018 @02:09AM (#17185464)
It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone.

Is there any other product where resale is "voluntarily" limited like that?

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Re:De Beers admits defeat over man-made diamonds by CydeWeys on Wednesday May 30, 2018 @11:16AM (#17188324)
It's widely considered one of the best marketing campaigns of all time, and used frequently as a case study in business school, for good reason.
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Re:De Beers admits defeat over man-made diamonds by lawlessone on Wednesday May 30, 2018 @05:21AM (#17186262)
bitcoin? "HODL"
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Re:De Beers admits defeat over man-made diamonds by KozmoNau7 on Wednesday May 30, 2018 @08:00AM (#17186962)
Oh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
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