Then the movie pass doesn't apply to you. Why even respond to this? Go see your one movie, and others who watch more than one can invest in a monthly pass.

But it does - the whole point of MoviePass, or what cinemas come up with on their own to defeat/replace it, is to remove dollars every month from the pockets of people who don’t see a lot of movies.

Sorry, I don't see what your point is. MoviePass nor the theaters require you to buy a monthly subscription. Go pay for one movie, and be done with it. If you're dumb enough to buy into subscriptions and not use it, that's your issue. This isn't anything new anyhow, Netflix makes money off of people never returning movies for a year.

No, it's to remove dollars every month from the pockets of people who THINK they see a lot of movies, but in reality don't. Just like Costco or any other membership-based wholesaler depend on people having the illusion of value in bulk when in reality a lot of people probably break even or come out worse, when waste is factored in.

Movie theatres probably have high fixed costs and a low variable costs. As such it can be in their best interest to drive up utilisation, even if the revenue per customer per film seen goes down.

> Then the movie pass doesn't apply to you. Why even respond to this?

Because this is a discussion forum and OP is discussing this price point.