> Why is everyone fighting developing native apps?

I'm not sure about "everyone" but this particular article is from a server manufacturer. It's not exactly journalism.

Not all the businesses have the man power and budget to maintain a website and native apps for each platform. If you decide to build it yourselves then you have to learn Swift/Kotlin/React Native. The time spent for learning these would be more than enough to learn fundamental of PWA and launch multiple stable versions of your PWA website. There are plenty of websites like nomadlist which makes use of PWA because of these reason and it is developed and managed entirely by levels.PWA apps are a blessing for Indie developers who have limited resources and are constrained to make use of the building things most effectively.

They are definitely counter to Apple's interest, but Apple is slowly pushing Webkit along anyway. See caniuse.com. You'd think the same about Google, but as I say in the article (I'm the author) PWAs are happening because Google has put a lot of effort into promoting them, pushing the standards forward and implementing those standards in Chrome. Why? My guess is (once again, as I say in TFA) that once all the code is back up on the web, the advertising shifts back to the traditional ad networks, i.e. Google.

Because you can hire JS “coders” for ⅓ the price of a native software engineer.

Also, management just can’t help themselves but fall for the bait whenever someone promises them “write once, run everywhere”.

> Hybrid/PWA apps are not in the interest of Apple nor Google

Not in the interest of Apple, of course, because bye tax on apps, but promoted by Google. Surely in its interest.