Keep in mind that the Nobel prize comes with an approximately $1 million USD cash award. It's not just a fancy gold medal.

And has been around for over 100 years with a pretty good track record of awarding the prize to innovations that have stood the test of time (with some notable exceptions when it comes to the peace prize).

We can. I've never made a decision to read a book due to its author having won a Nobel prize, nor watched a film because of it being an Academy Award winner. The opinions of people in those particular insider-groups are not interesting to me (except indirectly, in how they affect broader society; that's quite interesting).

Actually sometimes after hearing about a book or film I think I might be interested in I'll go and read a load of 'normal people' reviews on Amazon or IMDb and they might sway me one way or the other. They may not be skilled reviewers but they use their own words and it helps me ascertain what kind of persons they are and whether their opinions are likely to be in tune with my own. Also I get a spread, rather than niche view.

So I suppose that means that for me, normal people's opinions hold more prestige than the Nobel Committee's.

You first. Then analyze the impact that has.