However, a lot of it is covered by:
1- US companies with a physical presence in the EU. They can fine that entity directly.
2- US companies will find they can't sell to EU businesses (B2B), as that means the EU company is carrying the can in terms of non-compliance.
3- The EU Member State could go via the International Courts. Or via some kind of bilateral agreement (e.g. Privacy Shield).
I expect #3 will need to egregious to really make sense.
However, I also expect a significant amount is already hovered up by #1 or #2. Certainly many of the cases that GDPR wants to target.
Additionally, the EU may cut deals with other states to bring in enforcement powers (fines).
UK is not part of the EU.
> assign personal liability
Citation needed? If CEO decides to ignore privacy law, everyone else is accountable?
I go through and toggle all the settings the internet tells me to, even though I don't know their meaning or effect. Am I GDPR compliant?
I install a Wordpress plugin that sets up a Really Simple Chocolate Chip Syndication server, or RSCCS. That plugin logs IPs. If I was GDPR compliant previously, now I'm not, and how would I ever know?
I know plenty of people with a get rich quick scheme to sell widgets, but who don't know the difference between WordPress and Microsoft Word.
Expecting them to know that starting a website with a plug and play webserver could collect sensitive information on their behalf is pushing it a bit. Expecting them to know they have to comply with a law passed by a governing body they've never come within 1k miles of...
If you're not an expert, you have to get one. Same reason why you cannot just go and plan a non-trivial building by yourself when you're not a architect or civil engineer.
This attitude is really sad to me. It was and is one of the greatest things about the internet, that pretty much anyone anywhere could publish something. If you now need an "expert" to do that, we've lost something.
Anywhere you want one newline in your output, you have to use two.
I've never hired a Wumbologist because I don't know what Wumbology is or where it applies.
Some things are very deliberate, but others are the consequence of decisions far removed from those of site operators.
And then -- what if you finally have confirmation? You were attempting to avoid it, but now you cannot. If your attempt is to avoid it at all costs, you're effectively required to validate whether users are EU citizens much earlier in the process than before GDPR, which means GDPR already has had a big impact despite efforts to avoid its umbrella.
What's the legal channel here? Do they plan on arresting me if I decide to vacation to an EU country? Will the US gov't comply with levying fines due to some treaty/agreement between the countries?