Re:Corporate America Is Conspiring to Keep Your Chocolate Sh...
by jjoonathan on Thursday April 26, 2018 @03:09PM
(#16934641)
I was recently in London and decided to try a non-US KitKat as there had recently been a ruckus on reddit about how much better they were supposed to be.
It tasted like a chocolate-covered cracker. Nothing wrong with that, but chocolate covered crackers are a crowded space in the confections market and without the "malted milk" taste, which I suppose must come from the butyric acid, I found the non-US KitKat to be a completely uninspired contender. That taste is the thing that makes KitKat bars unique and exciting to me.
To each their own, but I hope the one-sided nature of the media frenzy (US BAD! FOREIGN GOOD!) doesn't end in the mediocritization of a wonderful candy bar.
It tasted like a chocolate-covered cracker. Nothing wrong with that, but chocolate covered crackers are a crowded space in the confections market and without the "malted milk" taste, which I suppose must come from the butyric acid, I found the non-US KitKat to be a completely uninspired contender. That taste is the thing that makes KitKat bars unique and exciting to me.
To each their own, but I hope the one-sided nature of the media frenzy (US BAD! FOREIGN GOOD!) doesn't end in the mediocritization of a wonderful candy bar.