I was recently in London and decided to try a non-US KitKat as there had recently been a ruckus on reddit about how much better they were supposed to be.

It tasted like a chocolate-covered cracker. Nothing wrong with that, but chocolate covered crackers are a crowded space in the confections market and without the "malted milk" taste, which I suppose must come from the butyric acid, I found the non-US KitKat to be a completely uninspired contender. That taste is the thing that makes KitKat bars unique and exciting to me.

To each their own, but I hope the one-sided nature of the media frenzy (US BAD! FOREIGN GOOD!) doesn't end in the mediocritization of a wonderful candy bar.

That's like saying American beer is an acquired taste. Maybe so, but the bottom line is it's still a shitty imitation of the real thing. Hershey's is mealy, flavorless, sugary (high fructose corn syrupy?) garbage period.