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Re:Ask HN: Does SEO still work in 2018? by JoshMnem on Tuesday April 17, 2018 @09:04PM (#16863790)
In addition to clean markup, render the HTML on the server and don't try to be too clever with the frontend code.

Reading a lot about it and experimenting with many sites is the best way to learn. It requires more than just good content if the keywords are competitive.

Re:Ask HN: Does SEO still work in 2018? by jackgolding on Wednesday April 18, 2018 @02:24AM (#16865116)
The latter is what I assume people talk about when they mean SEO - if you don't write copy and you aren't technical like most SEOs aren't what are you actually doing? (Obviously Keyword research is a part.)