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Re:B2B Lead Generation: The $1.5MM Framework We Used to Grow by tinaleaton on Monday April 16, 2018 @04:50PM (#16852639)
Value is becoming a major differentiator between the winners and losers. It's great that Optimist goes above and beyond with kick-ass content. Seems like it's working!
Re:B2B Lead Generation: The $1.5MM Framework We Used to Grow by pucknkhaos on Tuesday April 17, 2018 @02:40AM (#16856049)
I wouldn't even just say 'value', but 'strategy' is becoming the major differentiator. I was just telling someone today that there is a difference between someone who gives advice and someone who gives actual strategy. The latter is a blueprint, while the former is 'rah-rah' imho.