UK Pub chain JD Wetherspoon shuts its social media accounts

Re:UK Pub chain JD Wetherspoon shuts its social media accounts by quantumwoke on Monday April 16, 2018 @05:59AM (#16847819)

Somewhat counter-intuitively, closing social media accounts can have a positive effect on one's business. Young people of today increasingly are valuing word-of-mouth and social cachet more and more. The value proposition of a 'secret' or 'underground' pub quickly becomes apparent.

The latest trend that I've experienced is the use of private ephemeral messaging in the form of Snapchat accounts that are given out at bars. This makes it possible to get both the community benefits from social media as well as the mystique from being part of a 'secret club'.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by lawlessone on Monday April 16, 2018 @06:01AM (#16847826)

> The value proposition of a 'secret' or 'underground' pub quickly becomes apparent.

It's Weatherspoons, its the McDonald's of pubs.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by tonyedgecombe on Monday April 16, 2018 @07:09AM (#16848098)

I think that's rather generous to Weatherspoons.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by gaius on Monday April 16, 2018 @06:03AM (#16847839)

Very popular with students

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by eertami on Monday April 16, 2018 @06:14AM (#16847880)

I think that maybe geographically dependent.

I went to uni in Nottingham and the clientele was a mix of middle-age stag/hen parties and the older working class - I never saw or heard of students going other than as a toilet stop.

But that's a city with a selection of good and reasonably priced pubs, whereas in say London it makes sense due to just how much cheaper it is.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by rahoulb on Monday April 16, 2018 @06:49AM (#16848022)

They are incredibly good at targeting their pubs. In Leeds there are ones that are aimed at students, ones aimed at day-time drinkers, ones aimed at night-life and dancers - all based on where the pub is located.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by jen20 on Monday April 16, 2018 @07:02AM (#16848075)

Sam Smith’s for the win in London. In Bath, Wetherspoons had one of the better real ale selections for a while, but there are now plenty of craft places (albeit more expensive).

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by dbbk on Monday April 16, 2018 @08:18AM (#16848405)

Wetherspoons is very popular with students in Nottingham. Every time I go in the Gooseberry Bush it's half students.

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Re:UK Pub chain JD Wetherspoon shuts its social media accounts by eertami on Monday April 16, 2018 @09:02AM (#16848637)

I should've added that my observations were only from the city centre pubs, Uni of students (not Trent) and are a fair few years old.

Maybe the 9k fees have really taken a toll, but I struggle to get why anyone would go to a spoons when you've got The Organ Grinder and The Hand & Heart only 8 minutes away...

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